MASTER THE ART OF DIGITAL MARKETING
Improve your digital marketing skills at BRANDLOVERS Academy!
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COME CREARE LA MIA PRESENZA ONLINE?
La tua presenza online è la vetrina digitale della tua attività. In questo corso scoprirai le linee guida essenziali per creare...
INFLUENCER MARKETING
Sfrutta l’influencer marketing per far crescere il tuo business! In questo corso imparerai a scegliere gli influencer giusti, c...
PUBBLICITÀ SU FACEBOOK E INSTAGRAM
Sai che solo il 4% dei tuoi follower vede i tuoi post su Facebook? In questo corso imparerai a creare e ottimizzare le pubblici...
GOOGLE MY PROFILE
Google è la principale fonte di informazioni per i consumatori. In questo corso imparerai a creare e gestire il tuo profilo Goo...
ADVOCACY: IL POTERE DEL PASSAPAROLA
Il passaparola è la fonte di informazione più credibile per i clienti. In questo corso scoprirai strategie efficaci per trasfor...
COME MISURARE L'EFFICACIA DEL SOCIAL MEDIA MARKETING?
Stai promuovendo la tua attività sui social? In questo corso scoprirai le metriche chiave per valutare il successo delle tue ca...
4 SEGRETI DEI CONTENUTI EFFICACI SUI SOCIAL MEDIA
Ti chiedi spesso cosa pubblicare sui social? In questo corso scoprirai quali contenuti funzionano meglio, come pianificarli e q...
PROMUOVI LA TUA ATTIVITÀ SU TIKTOK
Vuoi conquistare i giovani consumatori su TikTok? In questo corso scoprirai come creare contenuti virali e seguire i trend per ...
APP E INTELLIGENZA ARTIFICIALE A SUPPORTO DI SOCIAL MEDIA
Scopri come sfruttare app e intelligenza artificiale per rivoluzionare il tuo social media marketing! In questo corso pratico, ...
10 CONSIGLI PER CREARE UN VIDEO DI SUCCESSO
I video sono i contenuti più efficaci sui social! In questo corso scoprirai 10 linee guida per creare video coinvolgenti che ca...
WHATSAPP BUSINESS
Sai che puoi usare WhatsApp Business per promuovere i tuoi prodotti e servizi? In questo corso imparerai a creare un profilo az...
3 STEP PER STRUTTURARE UN VIDEO
Hai deciso di creare un video? Ottima scelta! In questo corso scoprirai i 3 step fondamentali per progettare un video che cattu...
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Your TEACHER
Adjunct Professor of Marketing at Sorbonne Université, University of Warsaw, Università degli Studi di Milano-Bicocca and many more. Experienced and passionate marketing professional bringing 18 years’ experience in developing and implementing marketing communication strategies for global brands in Italy, Poland and the U.S. Specialized in digital and social media marketing of fashion, beauty and luxury brands. Founder of BRANDLOVERS. Author of publications on social media and reviewer for scientific journals (“Journal of Marketing Communications”, “Computers in Human Behavior”, “Journal of Research in Interactive Marketing”).
Anna Bianchi, Ph.D.
Your TEACHER
Adjunct Professor of Marketing at Sorbonne Université, University of Warsaw, Università degli Studi di Milano-Bicocca and many more. Experienced and passionate marketing professional bringing 20 years’ experience in developing and implementing marketing communication strategies for global brands in Italy, Poland and the U.S. Specialized in digital and social media marketing of fashion, beauty and luxury brands. Founder of BRANDLOVERS. Author of publications on social media and reviewer for scientific journals (“Journal of Marketing Communications”, “Computers in Human Behavior”, “Journal of Research in Interactive Marketing”).
Anna Bianchi, Ph.D.
Your TEACHER
Adjunct Professor of Marketing at Sorbonne Université, University of Warsaw, Università degli Studi di Milano-Bicocca and many more. Experienced and passionate marketing professional bringing 20 years’ experience in developing and implementing marketing communication strategies for global brands in Italy, Poland and the U.S. Specialized in digital and social media marketing of fashion, beauty and luxury brands. Founder of BRANDLOVERS. Author of publications on social media and reviewer for scientific journals (“Journal of Marketing Communications”, “Computers in Human Behavior”, “Journal of Research in Interactive Marketing”).
The book offers an excellent overview of a rigorous research (…) and the contemporary sources of current practical examples from real-world brands and communication practices.
The book will help to re-align practice and aid academics to re-align with practitioners in their understanding of and application of eWoM in marketing and communication.
The great strength of this book is that it covers samples and illustrations from three countries: US, Italy, and Poland. The choice of study settings allows showing the often-overlooked differences in eWoM caused by national cultures.
Every marketer, every communicator across the world will need to know the “how to” of online communication.
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